• Builds brand awareness with current and potential customers.
  • Drive qualified leads and acquire new customers.
  • Prompts customer stories and testimonials.
  • People will watch a video before they will read.
  • Aids in driving new campaigns.

And this is only the beginning. Here are some staggering statistics for 2018 regarding videos.

  1. According to HubSpot, 78% of people watch online videos every week, and 55% view online videos every day.
  2. HubSpot also states that people pay closer attention when watching a video than when they read content.
  3. Wirebuzz states that viewers of a video message retain 95% vs. only 10% when they read it.
  4. By 2020 it is expected that 80% of online traffic will come from videos.
  5. Forrester Research claims that one minute of video is worth 1.8 million words.
  6. 59% of Executives say they would rather watch a video than read text.
  7. According to Google, almost 50% of Internet users look for videos related to a product or service before visiting a store.
  8. Adobe states that shoppers who view a demo video are 1.81 times more likely to purchase than a non-viewer.
  9. Nearly two-thirds of consumers prefer a video to be no more than 60 seconds in length. And 33% of viewers claim to stop watching after 30 seconds. Leaving the best length for a video to be 15 seconds, and not to be more than 30 seconds.
  10. According to Blue Corona, 80% of consumers find demonstration or explanatory videos are helpful before making a purchase.
  11. 52% of marketers say video has the best ROI, according to HubSpot.
  12. And finally, Wirebuzz states that brands which use video marketing grow their year-to-year revenue 49% faster than brands that don’t.